"New life" is the oldest theatre of the blind and visually impaired people in the world.
As the oldest theatre of the blind and visually impaired, the mission of the Theatrical Company “New Life” is to break prejudices against blind and visually impaired people and to raise public awareness about the possibilities and artistic creations of blind and visually impaired people. This includes their active participation in the public and cultural life of Croatia through the serious involvement in theatrical arts, as well as active participation in the open cultural market.
Our main challenge was to present the strength of their artistic expression and enthusiasm via new digital platform using strong visuals emphasizing the black and white and theatrical photography. The main concept was the distinction between sight and blindness, hence the strong contrast of black and white to separate what you see and what you don’t see. Furthermore, the aim was to emphasize the experience of stage lights of the theater – strong lights and dark background, with a hint of red symbolizing the curtains of the stage as well as being the color usually more visible to the visually impaired.
...and we are always up for a good brainstorm :)
Sukladno Ugovoru o dodijeli bespovratnih sredstava za projekte koji se financiraju iz europskih strukturnih i investicijskih fondova u financijskom razdoblju 2014-2020
Projekt "E-impuls" (referentna oznaka: KK.03.2.1.06)
Ulaganje u tehnološku bazu s ciljem jačanja i proširenja proizvodnje visokoinovativnih proizvoda
Ministarstvo gospodarstva, poduzetništva i obrta. Europski fond za regionalni razvoj
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