The History of Amazon’s Tab Navigation

Author: seven July 17, 2006

Today I came across this article back from 2005. Amazon.com popularized the tab navigation metaphor online. Through the years they explored multiple interface design solutions to make their growing product inventory accessible to Web users. As a result, some interesting lessons emerge when one looks at how the site’s top-level navigation has changed over the years.

Author
seven
CEO/CTO at Nivas®
Neven Jacmenović has been passionately involved with computers since late 80s, the age of Atari and Commodore Amiga. As one of internet industry pioneers in Croatia, since 90s, he has been involved in making of many award winning, innovative and successful online project. He is experienced full stack web developer, analyst and system engineer. In his spare time, Neven is transforming retro-futuristic passion into various golang, Adobe Flash and JavaScript/WebGL projects.

    3 thoughts on “The History of Amazon’s Tab Navigation”

  • Squeek! I used this theme as a previous try out theme, and one thing is for certain… this theme has no predefined background color, and mine is not white by default… :-( … and that would be the common mistake people make when making templates…

  • i went to school with Luke W at the University of Illinois at Urbana Champaign. He was in my three dimensional design class. he was a cocky bastard at the time. i had no idea he would become such an important figure in the design world.

    I believe Jakob Nielsen also picked apart the Amazon tabs system.

  • onaj bog (znaš me)
    onaj bog (znaš me)
    September 9, 2006 at 01:58

    jeben blog.. pa tu se da i nesto procitat.. steta kaj ga naslov cini licemjernim i sirem smislu rijeci al ok. zanimljivo da bas i nema komentara, al on “fuck it” PoZzZ

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