![\"Roboto\"](\"http:\/\/www.nivas.hr\/pub\/blog-images\/roboto.jpg\")
<\/p>\nThe new Android version, Ice Cream Sandwich, comes with the new default font:<\/p>\n
<\/p>\n
The mighty “Roboto” and the mighty PR crap someone thought will diminish the fact that the font is an ugly construct of a few different typefaces. As the good folks at Typographica<\/a> well put; because the font is a mixed salad of a few different font styles, depending on what word comes up on the screen the font will give away different “feeling”. I will let you read the really good article at Typographica first. Go, do it. DO IT.<\/p>\n I am not sure why would someone call a Humanist\/Grotesque looking font “Roboto”, especially because it is on the platform called Android. The Android platform just calls for the Commander Data<\/em> looking font. Something readable, yet mechanical. Guess Google has yet to figure that one out.<\/p>\n Now that you are aware of why “Roboto” sucks, here is what I have to say about it.<\/p>\n Letters and words form the majority of data we intake while using any digital platform. Yes, icons are there as well, as are pictures and video and even sound, but the vast majority of our interaction with digital platforms comes through words. Therefore, the font and the overall typography we look at is incredibly important.<\/p>\n Now, let’s digress a little.<\/p>\n Linux Ubuntu<\/a> desktop operating system has been around for years now. And every year Ubuntu developers swear that this is the year Ubuntu will overtake desktop market<\/em>. And it never does. There are two main reasons it will never be (in the foreseen future) a force to be reckoned with in home desktop computing. First: it has lousy hardware support. Buy a new device, and chances are it will not be able to interface properly with Ubuntu.<\/p>\n Second: it looks ugly.<\/strong> Yes Ubuntu lovers, it looks ugly as hell. Not just the visual appeal, I am talking deeper. Even built-in applications are completely non-standardized. Buttons [Cancel] and [OK] vary in location from application to application. It is a logical and visual mess. And why is it so? Because designers do not use it.<\/strong><\/p>\n Designers do not use it – therefore, there is noone competent to complain and maybe even suggest how to fix it – therefore, it will stay ugly. It is a closed circuit.<\/p>\n Back to Roboto and Android.<\/p>\n Android is ugly, and even tho Ice Cream Sandwich looks really nice at a glance, with Roboto it just got ugly again. No self-respecting designer will even look at that phone now because every word will look weird. Let’s skip all the other details how Android is still laggy even tho it sports dual core processor<\/a> and all that “under the hood stuff”. It is just ugly. I do not know a single designer that uses Android phone. I know a lot of programmers that use it tho (same as Ubuntu).<\/p>\n Designers do not use it – therefore, there is noone competent to complain and maybe even suggest how to fix it – therefore, it will stay ugly. It is a closed circuit.<\/p>\n","protected":false},"excerpt":{"rendered":" The new Android version, Ice Cream Sandwich, comes with the new default font: The mighty “Roboto” and the mighty PR crap someone thought will diminish the fact that the font is an ugly construct of a few different typefaces. As the good folks at Typographica well put; because the font is a mixed salad of…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.nivas.hr\/blog\/wp-json\/wp\/v2\/posts\/2122"}],"collection":[{"href":"https:\/\/www.nivas.hr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nivas.hr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nivas.hr\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nivas.hr\/blog\/wp-json\/wp\/v2\/comments?post=2122"}],"version-history":[{"count":4,"href":"https:\/\/www.nivas.hr\/blog\/wp-json\/wp\/v2\/posts\/2122\/revisions"}],"predecessor-version":[{"id":2126,"href":"https:\/\/www.nivas.hr\/blog\/wp-json\/wp\/v2\/posts\/2122\/revisions\/2126"}],"wp:attachment":[{"href":"https:\/\/www.nivas.hr\/blog\/wp-json\/wp\/v2\/media?parent=2122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nivas.hr\/blog\/wp-json\/wp\/v2\/categories?post=2122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nivas.hr\/blog\/wp-json\/wp\/v2\/tags?post=2122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Roboto\"](\"http:\/\/www.nivas.hr\/pub\/blog-images\/roboto-set.jpg\")
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