Retail/FMCG - UNICEF
UNICEF survey conducted in 2014 has shown that one third of children of primary school age never heard of children's rights.
Encouraged by the results of research, UNICEF decided to increase the level of awareness of children about their rights in a fun and educational way. The best opportunity for this was the 68th birthday of UNICEF and the 25th anniversary of the Convention on the Rights of the Child. The UNICEF website released the first version of a computer game for children of primary school age entitled Čovječe, ispravi se. Primary target group are children aged from 6 to 14 years.
Game has been played 2,500 times, by 1,698 girls and 802 boys. Although the advertising budget for the game was 0, with the help of the ambassadors and UNICEF assistant, the game has made significant results. It certainly became part of the training materials intended for schools and libraries.
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