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Podravka

Podravka

Retail/FMCG - Podravka d.d.

What connects regional premium food & beverages brand, web and kids? The Web app ‘Zabava u tvom tanjuru’ (‘The party in your plate’). 

Following the premise  ‘fun, educative and easy to play ’, we created a game which promoted a new brand flavors: special  soups and pastas for kids.  User experience was highly determined by beautiful animation, ‘light’ challenge (hunting the ‘Podravka hearts’ ) and  superior awards. That great deal had also great results:, building stronger  brand awareness, loyalty and online exposure with more than 11 000 unique players in only one month.

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