Last night at the national festival of advertising IdejaX 02, we won Mixx award (the prize for the best advertising work in online / digital media in Croatia in 2011/2012) for CROATIA osiguranje d.d. (Croatia Insurance) in category best corporate website!

This award is the crow of many hard years of work on crosig.hr corporate website. Last year, we launched the final site face lift, whose task was to put a sales aspect of website forward. This year we expect further improvements on the website itself, especially in the e-commerce segment with goal to strengthening positioning of Croatia Insurance.

More and more people are opting for online purchase of insurance policies, especially in terms of travel/health insurance. Last ski season (2011/12) Croatia Insurance launched a very prominent digital campaign called "It happens to the best" (the first purely digital campaigns in the history of Croatia Insurance, also - done by us) during which the Internet sales of travel insurance have increased by as much as 80% percent.

Mixx competition prizes were awarded in seven categories and selection was done by a jury composed of the greatest experts in the field of online communications in Croatia. In the Mixx competition participated 73 campaigns and campaign elements by 20 applicants and 49 clients. With Nivas and crosig.hr, following projects and agencies were awarded:

• Brand Awareness and Positioning - "Euromania 2012," Drap, client One2Play
• Brand / Product Launch - Brlog and Bruketa & Zinic, online campaign Kukuriku koalicija
• Cross Media Integration - "Ante traži zvijezdu," Grey Worldwide Zagreb for Tomato
• Direct Response and Lead Generation - "Slikaj i plati," iZone and Mediacom for Erstebank
• Brand Destination Site - "Hans-juan.com.hr" Proximity Zagreb, Seat
• Display Ad - "No Matter What Guarantee ', McCann DigiPark for Toshiba

More info:

• http://www.idejax.com/
• http://www.net.hr/tehnoklik/dodijeljene-nagrade-x-i-mixx-za-najbolje-radove-u-kreativnom-oglasavanju